Kenzie
Gallagher
BRAND STRATEGY AND SPORTS MARKETING
UNIVERSITY OF OREGON GRAD
ABOUT KENZIEKenzie Gallagher is a recent graduate from the University of Oregon. She grew up in Colorado, where she played sports for her entire life. She worked in customer service and sales and is a certified group fitness instructor. Her experience makes her a valuable candidate for jobs that involve high levels of communication and collaboration. Her specialty is focused on brand strategy and marketing analytics to support creative output and increase visibility.
Capstone Campaign Project
In my final term of college (Fall 2025), I collaborated with a team of four to develop and pitch a strategic campaign for a real client. Acting as the agency, we built a brand strategy grounded in the client’s goals and long-term vision. Our client, Outfitters, a sub-brand of Distiller’s Way custom spirits, served as the foundation of our work.
Our task involved researching the brand's target audience and uncovering insights that shaped our creative direction. We identified a growing trend: people are drinking less and need a meaningful reason to make a cocktail. From this, we crafted a strategy centered around the idea of “seasons of life,” inspired by the natural seasons of the year.
Click the image to explore our final campaign book!
Kingston Family Vineyards
In summer 2025, I went abroad with a group of students and we created a brand and communications strategy for Kingston Family Vineyards, a boutique winery in Chile’s Casablanca Valley. Our goal was to strengthen the brand’s positioning by highlighting Kingston’s intimate, family-run experience and unique cultural heritage.
I focused on brand insights and strategy, analyzing the competitive landscape and developing audience profiles to inform creative direction. Our campaign centered on authenticity, connection, and storytelling, redefining “family-owned” as a brand built on genuine relationships, not just heritage.
Click on the picture to view our final presentation!
Brand Strategy Projects
Each of these projects showcases my ability to develop strategic insights and creative direction that strengthen a brand’s positioning. From analyzing audience behavior to shaping campaign narratives, I focused on connecting brand values with storytelling and measurable impact.
Titleist — Analyzed Titleist’s brand positioning and proposed strategies to modernize its appeal and connect with younger, more diverse golf audiences.
Seattle Kraken — Explored ways to deepen fan loyalty through storytelling and community-driven marketing for the Seattle Kraken.
Courtland Sutton — Developed a personal brand concept for NFL player Courtland Sutton centered on leadership, authenticity, and community impact.
Eileen Gu — Examined how Eileen Gu’s cross-cultural influence and authenticity strengthen her personal brand and partnerships with Gen Z audiences.
The North Face — Evaluated The North Face’s brand evolution and proposed ways to align its exploration heritage with a modern sustainability narrative.