MY WORK
GPS Insight Social Media Analytics
During my brief ten-week tenure at GPS Insight, I was tasked with managing the company's social media accounts. I focused on boosting engagement on LinkedIn and Facebook. Additionally, I spearheaded a Facebook Ads initiative, focusing on paid ads through Meta Business Suite. Below are the statistics collected from before and after these initiatives.This internship taught me valuable lessons about working in a professional team, balancing workload with deadlines, and creating and executing social brand strategy.
Facebook - BEFORE
LinkedIn - BEFORE
Facebook - AFTER
LinkedIn - AFTERBelow is the data pulled from my Facebook ads initiative, which generated a total of 42,966 impressions and a reach of 31,022. The company employs approximately 240 staff members. With. 361 clicks over just six short weeks, the campaign brought in useful insights about which placements produced the most traffic and what types of media generated the most attention.
Case Studies
Guardian Caps
In fall 2024, my team and I created a brand extension campaign for Guardian Caps, a company known for its soft-shell helmet covers used by NFL and college athletes. Our goal was to expand the brand into the youth sports market by focusing on trust, safety, and performance.
I worked on brand strategy and insights, analyzing target audiences and identifying key growth opportunities. Our campaign, “Protect the Future of the Game,” positioned Guardian Caps as the go-to safety partner for young athletes, parents, and coaches.
Click on the picture to view our final presentation!
Portland Riveters - WNBA Team
In fall 2024, my team and I created a brand and marketing campaign for the Portland Riveters, a hypothetical WNBA team that embodies Portland’s values of strength, inclusivity, and community pride. Inspired by the city’s bridges and industrial heritage, the Riveters’ brand celebrates unity and empowerment.
I focused on brand strategy and positioning, analyzing Portland’s sports market and helping craft a full identity, including name, colors, voice, and a launch plan featuring digital campaigns, influencer partnerships, and community events. Our message, “Defining the game, building the legacy,” positioned the Riveters as a symbol of resilience and progress for women’s sports.
Click on the picture above to view our final presentation!
From Crib to Climate
In spring 2024, my team and I created a campaign called Crib to Climate, focused on educating first-time parents about the impact of climate change and encouraging small, sustainable lifestyle shifts.
I contributed to brand strategy and messaging, helping position the campaign as empathetic, hopeful, and action-driven. Our goal was to connect emotionally with new parents, using pathos-driven storytelling to show how adopting eco-friendly habits can help create a safer world for their children.
Click on the image to view the final presentation
Tesla Sustainability Campaign
My team developed an ad campaign analyzing Tesla’s sustainability practices and how the brand can rebuild trust through transparency and data-driven storytelling. Centered on the insight “Proof beats promise,” our strategy repositioned Tesla as a credible leader in sustainable innovation, emphasizing measurable impact over marketing hype.
I focused on brand strategy and messaging, helping craft a campaign that showcased Tesla’s closed-loop battery recycling, ethical sourcing, and real-time environmental data tracking. The ads highlighted verified results, not vague claims, reinforcing Tesla’s mission to “accelerate the world’s transition to sustainable energy.”
Click on the picture above to view our full campaign!
Crowd Compass
My team and I developed a full brand and marketing campaign for Crowd Compass, a wearable device created to keep people connected in crowded festival spaces without relying on cell service.
I focused on brand strategy and positioning, shaping Crowd Compass as a symbol of connection, safety, and presence. Using the PESO model, we built a launch plan centered around social media engagement, influencer partnerships, and festival collaborations.
Click on the image to view the final presentation!
Gateway
In Gateway, I created a series of multimedia stories highlighting individuals’ passions and professions. Each project focused on developing storytelling skills across photo, audio, and video formats, emphasizing strong narrative structure, ethical storytelling, and visual composition.
Alan Contreras is a renowned Oregon author known for his bird books, poetry, and works on higher education. He’s currently collaborating with Gay and Lesbian International to publish stories reflecting LGBTQ+ experiences.
Suman Barkhas is a Mongolian-born tai chi master and lifelong yogi who teaches community classes in Eugene, helping people of all ages improve balance, mindfulness, and overall well-being through gentle, meditative movement.
Michael Waldorf is a self-taught farrier with over 25 years of experience, working with animals from shire horses to goats. After starting as a horse tour guide in Costa Rica, he moved to Oregon and built a respected career known for skill and care.
Peony Prashanti is a Japanese-Ainu shaman, herbalist, and healer who turned personal illness into a journey of spiritual discovery. Now based in the U.S., she practices shamanism and runs a mugwort-based herbal business promoting healing and self-connection.